British Isles humid climate, people here are not lack a suitable jacket. The same as the British royal family raincoats and jackets suppliers, Aquascutum and Burberry already familiar to us, only Barbour has not yet entered China. But really to be on quality, top-ranked undoubtedly understated Barbour. Many products advertised himself as British royal Queen thing, Burberry is the important chapter in the history of the former king given names as brand development. But on the royal favorite, Burberry and Aquascutum do not add up as another veteran Barbour. Burberry now holds two royal Queen-like, were from the Queen and Prince Charles. As Aquascutum, only holds one, from the late Queen Mother. Only in 1979, 1982 and 1987 Barbour has access to the Queen, the Duke of Wang 夫艾丁伯格, Prince Charles, Queen-like three, its extent by royal favor self-evident. This trio is now the only issue royal royals like Queen
And like Burberry, Barbour surname of the founder John Barbour. Barbour's production company called J. Barbour & Sons, the name has generally point out the history of its development. Old John Barbour in 1849 was born in a farm lid off the West of Scotland in Granville, is the home of the second child. Its history can be traced back to the 14th century family.
1894, John Barbour began production in South Shields for field wearing coat. Long-life experiences clearly know how to make John jacket is suitable for wearing under all types of adverse conditions, but also because of this, from the outset Barbour is not designed for urban clothing, but for outdoor activities designed clothing . This of course is more suitable for the tastes of the British royal family, for the kind of life they are born. 
Today, Barbour's headquarters are still in South Shields.
Barbour's three Royal Queen-like
Granny Barbour and Margaret were at the helm. Daughter and mother-in-law sounds like a recipe for fractiousness, but Dame Margaret says it was fine "because Granny was boss and I was doing sales, marketing and a bit of designing".
Although Granny Barbour was no fool, she had a Situation on her hands with a member of staff who was directing the business to hell in a handcart. It took a high court case to get rid of that problem. But like another Margaret, who was the offspring of a greengrocer, Dame Margaret is made of steely stuff. She observed what the Italians and French were up to "and pinched a few ideas from them". She plugged gaps in the range, introduced navy where there had only been olive and brown, staved off advances from bigger companies who wanted to buy Barbour & Sons on the cheap, launched new styles and took care not to slap Barbour's name on anything she considered "nasty and undeserving of the Barbour association".
She also commissioned an exclusive tartan for Barbour's linings ("Can you imagine, until then they didn't have their own?") and raised her daughter Helen. What with Granny Barbour and Dame Margaret's mother, who moved in to look after Helen, Barbour was an early incubator of Girl Power.
And then the Eighties happened, Sloane Rangers began appearing in Barbours on the King's Road and sales went mad. Dame Margaret never allowed the product's fashionability to get out of hand. "Oh no. I always said we had to keep moving the design on, so that if women wanted a shorter, narrower fit, it was there. But we also had to respect the core products. It had to be authentic."
Most of all, the jackets are still made in the UK, apart from some leather goods and flyweight jackets that are produced in Eastern Europe. "I pay a fortune for Caroline Charles for the same reason," she says: "it's thoroughly British."
She never wanted to "do a Burberry". "That would not be our style," she says firmly, although she always foresaw that Barbour could be more than £100,000-a-year brand.
Shire attire gets streetwise
However, sometimes destiny is taken out of one's hands. If fashionistas decide whiffy, vintage Barbours are It one year and Over the next, there's not much Dame Margaret can do. In the early Nineties, post-Sloane Ranger mania and thanks to a few mild winters, sales dipped. Cannily, Dame Margaret expanded the design team to ensure the product range adapted to modern tastes, introduced lighter weights and relaunched the motorcycling range, which had been phased out in the Seventies in the face of competition from the likes of Belstaff. That was a key decision.
The motorcycle range is now 25 per cent of Barbour's growth (turnover this year is running at £135 million). It's not just that biker jackets and quilting are bona fide classics, but that Barbour's motorbiking heritage is genuine.
These days, any brand that wants to survive must harness the growth hormone that is fashion, and Dame Margaret, her daughter Helen, who now works in the business, and managing director Steve Buck have a highly nuanced understanding of it. "Men's fashion needs to be quirky," says Buck. "Then again, if I suggest something that's wrong, Dame Margaret [all her staff call her Dame Margaret] will say, we did that in the Seventies and it didn't work."
One quirky men's initiative that has worked is the Tokihito Yoshida-designed To Ki To Beacon Heritage jacket that Daniel Craig wears in Skyfall. Demand has vastly outstripped supply. For the first time, sales in the UK now exceed exports. Is it all those flashy non-doms moving to Surrey and taking up rural life? "I don't think we're quite on their radar yet," says Dame Margaret. Her tone says it all.
Now 72 and married to her second husband, an architect, for 26 years, Dame Margaret comes into the office three days a week and spends the rest of her time on Barbour's charitable foundation - and walking Goldie. I daresay even those South Shields gales don't ruffle her immaculate blonde hair (she has it blow‑dried twice a week) or penetrate those Barbours. She may consider herself merely "the custodian of the brand, for the next, sixth generation", but that oilcloth is in her genes.
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. Barbour & Sons Ltd. is an English luxury fashion brand founded by John Barbour in 1894, that designs, manufactures and markets weatherproofed outerwear, ready-to-wear, leather goods, shoes and accessories for men, women and children under the Barbour brand. Founded in South Shields, England, as an importer of oil cloth, J. Barbour and Sons Ltd. has become well known for its waxed cotton jackets. The company's waxed-cotton jackets are so well known that some people refer to any waxed-cotton jacket as a "Barbour jacket", irrespective of manufacturer.
4.1 Royal warrants
4.2 Brand ambassadors
5.1 Global Points of Sale
7 External links
John Barbour, a native of Galloway, Scotland, founded J. Barbour and Sons Ltd. in South Shields, England, in 1894 as an importer of oil-cloth. John's grandson Duncan, a keen motorcyclist, would also take the company in that direction during his tenure as Barbour became the originator of waxed cotton motorcycling suits and jackets.
The headquarters for J. Barbour and Sons Ltd. at the time of its foundation was located at 5 Market Place, South Shields. The company moved the headquarters to Wimbledon in 1916, then returned to Simonside, South Shields, in 1981.
The wax-cotton jackets are manufactured in Simonside, South Shields; most of the other products are manufactured outside the United Kingdom.
A Barbour "Stockman" waxed coat (with hood)
In addition to its waxed and quilted jackets, J. Barbour & Sons Ltd. are famous for sweaters, moleskin clothing, corduroy clothing, and tattersall shirts. Barbour has also entered the "waterproof-breathable" market with its own type waterproof liners, cordura external fabric and polar fleece sweaters. Some Barbour products contain outdoor-orientated features such as snug-fitting collars, "storm cuffs", waterproof pockets with drainage holes and wide "game" pockets. In recent years the company has successfully modernized its collections to appeal to a younger clientele while maintaining credibility with the traditional countryside customer. Many of the more fashionable ranges are influenced by the "Barbour International" motorcycling ranges. Taking inspiration from the company's 1931 waxed cotton motorcycling suit and the 1951 "Original Green" motorcycling jacket, modern collections are fashionable interpretations of the companies heritage in bikes.
Despite traditional connotations with rural life, Barbour jackets saw increased popularity as an urban fashion item in the 2010s decade.
Some customers keep Barbour waxed jackets for years, sometimes decades. Among such people, the wear-and-tear on the garment can be addressed by Barbour’s repair service, which patches and reinforces jackets. J. Barbour and Sons Ltd. processes a total of over 100,000 jackets annually at the Simonside, South Shields and other facilities.
J. Barbour and Sons Ltd. holds royal warrants to supply "waterproof and protective clothing" that were received from HM Queen Elizabeth II in 1974, HRH The Duke of Edinburgh in 1982, and HRH The Prince of Wales in 1987.
J. Barbour and Sons Ltd. promotes the Barbour brand by associating itself with people and organizations that represent a lifestyle appealing to Barbour's target customers. Since 2004, Lord James Percy has been a brand ambassador involved in the design and marketing of the company's shooting clothing. The Household Cavalry Polo Team and the E. J. Churchill Shooting range are Barbours' other brand ambassadors.
Global Points of Sale
Aside from offering merchandise within Barbour retail stores, Barbour wholesales traditional Classic styles as well as the upmarket Beacon Heritage collection to many upscale department and specialty stores worldwide. As of Q3 2013, these retailers include Harrods, Harvey Nichols and Selfridges in the United Kingdom as well as Lord & Taylor, Bloomingdale's and Saks Fifth Avenue in the United States. Barbour has a retail and wholesale presence in over forty countries on six continents.